LL Bean Women's BeanFlex Utility Jacket Duck Head Duck Canvas Barn Coat LL Bean Women's Bean's Down Jacket LL Bean Irish Lambswool Scarf LL Bean Katahdin Pom Beanin

Brand new

Winter Wear

Check out our Cozy Coats, Everyday Jackets, Versatile Vests, and more.

Shop Mens Shop Womens

We offer quality made clothing and gear for all of life's adventures, occasions, and events.

Support your neighborhood

We believe that local businesses are an integral part of a neighborhood's character. Help keep us local by shopping in Historic Downtown Oneonta.

Don't take our word for it

★★★★★

Joel and his team always help me pick out the perfect things. I ran in last minute for an anniversary gift and he picked out the perfect items for my husband. If you like a small town store who knows your name with all the best brands. This is your place. Thanks Joel!

Jennifer S.

Oneonta, AL

★★★★★

This place is a hidden gem for quality clothing! The owner Joel is there to assist you every step of the way when it comes to an event or just in my case needing some new summer gear! If you're needing quality clothing, don’t go anywhere else!

Jeremiah N.

Cullman, AL

★★★★★

We are SO happy with the service and help we got with picking out just the right tux for prom! I am so glad to have this place here in Oneonta!

TJ T.

Oneonta, AL

★★★★★

Great selection of high end men's clothing. Thanks to Joel and the good people here, I have a new wardrobe, soap and cologne.

Brian P.

Trussville, AL

★★★★★

Joel and his staff are always very pleasant to shop with. Their extensive knowledge of the products makes the shopping experience enjoyable. Definitely recommend you to stop in!

Candi B.

Oneonta, AL

Weddings are made at The Southern

With over a decade of serving Oneonta and North Alabama as the premier tuxedo provider, we have the experience and knowledge to make sure the most important day in your life is treated like the most important day in ours. We've created an environment that is totally different than the typical place to get a tuxedo or suit and guys love it! Stop in or call us @ 205.274.2936 to discuss options and to set up a consultation and fitting.

Local pickup available

214 1st Ave E
Oneonta, AL

  • Mon 10:00am - 5:00pm
  • Tues 10:00am - 6:00pm
  • Wed 10:00am - 6:00pm
  • Thur 10:00am - 6:00pm
  • Fri 10:00am - 7:00pm
  • Sat 10:00am - 4:00pm
  • Sun Closed

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