Designer Shirts

Southern Tide, Filson, Southern Point Co., Southern Marsh, IZOD, Flag & Anthem, &Collar, Free Fly, Duck Head, Over Under Co., & More

Men's Grooming

Featuring Dr. Squatch, Bawston & Tucker, Long Rifle Soap Co., St. Johns, & More

Beard Oil, Cologne, All Natural Soap, Beard Balm, After Shave, Shaving Soap, Razors & Accessories, & More

 Be a Man; Take Care of Your Skin and Beard

Premium Denim

Featuring Mavi Denim; Your New Favorite Jeans Are Waiting!


Chinos and Shorts

Featuring Mavi Premium Twill, Duck Head & more; Amazing Fabric and Fit


Wolverine Heritage, Filson, Clarks, Bostonian, & More

Socks Made in USA

Make Your Feet Happy


Premium Leather and Waxed Goods

Featuring Filson, Flint Leather, Mission Mercantile, & More; Heirloom pieces made to pass down to the next generation.

Outdoor Gear

Featuring Filson, Over Under, AFTCO, Free Fly, Costa, & More; Your next adventure awaits!

Suits & Tuxedos

Rent or Buy We've Got You Covered with Suits, Blazers, and Tuxedos


Perfomance & Golf Gear

Look good and stay Cool, Dry, & Comfortable

Premium T-Shirts

Everyone LOVES a great t-shirt.

Performance Fishing Gear

Featuring Free Fly, AFTCO, Costa, Over Under & more


Local & Loyal

Quality Products, Amazing Customer Service, Southern Style

The Southern Haberdashery & Provisions Co. is not just a name...it's the Southern way! It means dressing your best when the time calls for it and dressing for functionality when needed, all while being comfortable in the clothes you're wearing. Being from the South and having traveled all over, we appreciate the Southern way of life. From the "you're always welcome" hospitality to the amazing food, we love it here. We appreciate how hard work is valued and manners are instilled in us from birth. These are a few of the reasons we chose our hometown of Oneonta, Alabama to open our shop.

We are passionate about what we do and loyal to the people and community who support us. When you come in our shop, you will always be welcomed with a smile and see a few pictures of our dogs. They remind us of the loyalty, goodness, and love for life that we should all strive to attain.

We look forward to getting to know you!


Opening Hours

Come Visit

Monday: Closed
Tuesday: 10am-6pm
Wednesday: 10am-6pm
Thursday: 10am-6pm
Friday: 10am-8pm
Sat: 10am - 4pm
Sun: Closed


Contact Us

Thanks for submitting!